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Entries in HP (6)

Tuesday
Jun282011

Retro Tech Tuesday: Touchscreen Computers are Old News

Think those shiny iPads, and iPhones we've been carrying were the first attempt at mass touchscreen technology? Think again. Today we go all the way back to 1984 and HP, err, Hewlett Packard's attempt at a business computer that used a touchscreen technology.

The story of how Xerox left the mouse interface slip through their hands only to be capitalized on by Apple has been told many times. Maybe its time to start considering how the computer landscape would be different today had HP stuck with, and further developed this technology:

Here's a more in-depth look from our friends at the Computer Chronicles:

Tuesday
Apr122011

Retro Tech Tuesday: HP Circa 1986

I don't know what this ad is trying to say: HP engineers are loners? That they take long car rides to find creative inspiration? That working at HP gets you a free hat? Or perhaps the idea the star of this ad had is for a fleet of those (then) newfangled cellular telephones so that they wouldn't have to rely on finding a gas station in the middle of nowhere to phone in their next big idea.

All kidding aside, this ad does a decent job for the time, of trying to connote the innovation behind the HP brand, rather than a specific product:

Thursday
Jan072010

The New Slate Is Released. Oh Wait, You Meant The Other Slate

photo: engadget.comNo need to wait until January 26/27th to get a glimpse at slate computing. The Slate is here. Of course, there's a catch: it's the HP Slate. Well, if nothing else, they were able to copy the name. It's good to know the Apple lawyers won't be lacking for work next month.

This slate seems to be merely a buttonless PC, running Windows 7. It does make you think though: what will Apple do differently from this device? You can easily copy a name, it's not so easy to copy the tech. And to think there was a time when Apple partnered with HP for the HP iPod so it would be adopted by the business masses. Well guess what: the masses adopted the iPod, and hardly anyone bought the HP version.

We want to see true innovation and competition in this space, and from the early reports, it doesn't look like this is it. Send us one and prove us wrong, HP.

(And by the way, kudos to the folks at Engadget who are doing a fine job as always with CES coverage this year.)

Wednesday
Feb182009

Ten Reasons Microsoft Retail Will Fail

We put our heads together to bring you this list. As former Apple Retail employees, I'd like to think we have some perspective on what works and what doesn't with Apple's retail initiative, and why Microsoft can't hope to do as well. Let's Dive In...

#10. No fanatical fanbase. Yes, there are people who love Microsoft products. But we're talking about a different kind of fanaticism here. We're talking about the type of thing that spawned two Apple-fan movies this year alone. We're talking about people camping out for days before a store opens. Sorry Microsoft, your fans just aren't that wild for your products. Perhaps a possible exception for the xBox. There's a difference between loyalty, and being locked into a system.

#9. No Genius Bar Equivalent. Barring a major shift in how Microsoft handles customer support, there's no way they can create an equal to the genius bar. There are far too many different systems with far too many configurations. People can call Microsoft from the comfort of their home and be told they need to call Dell/Acer/Lenovo for their problem.

#8 No Product To Sell. Microsoft, you don't make computers. It sounds like you won't be making phones either. So that leaves you with Windows, Zunes, optical mice, and xBox consoles. An xBox is easy enough to find. I think everyone who wants a Zune has found one. I don't think people will be lining up to buy mice, and last time I checked, finding a copy of Windows to buy wasn't very difficult.

#7 Alienate Partners. Apple has managed to keep and even grow relationships with Best Buy, Wal Mart, etc. while increasing their own retail presence. Microsoft might be able to keep those same channels happy, but what about hardware makers? Will Dell be thrilled to see Lenovo laptops in the Microsoft store? Would HP be welcome? How do you appease the people who actually make the hardware your OS runs on, if presumably some computers will be present in the store?

#6 Products Aren't Sexy. In the early days, the Apple Stores brought people in simply by the stunning design not only of the stores, but the products as well. These were exciting and new shiny objects that many had never touched before.

#5 What Comes After Windows 7? You could almost sell me on the idea of Microsoft showrooms for Windows 7, and Windows 7 alone. Microsoft seems pleased with the results of their "Mojave Experiment," so I can imagine them wanting to get more people to see/play with their new OS. If you build a store around that though, what do you do after the OS is released and everyone who wants has had a chance to try it?

#4 Dress for Success? Close your eyes. (well finish reading this first...) You've just walked into your local Microsoft store. How are salespeople dressed? Do they wear khakis and polo shirts, leaving you to think you've accidentally stepped into a Circuit City (how's CC doing, by the way?) Do they wear t-shirts and jeans in an attempt to look just like the Apple employees? Do they wear some sort of cheeky Geek Squad-esque costume/uniform?

#3 The Economy. There are two types of computers selling right now: Macs and netbooks. Apparently in bad economic times, some people look for the best value/quality for their money. Those people are buying Macs. Others look for the bare minimum to get by. Those people are buying netbooks. Where does that leave Microsoft? No Mac ships with the Windows OS. Many netbooks use a flavor of linux, and those that do use windows, use XP, or seem to almost begrudgingly have Vista installed. So Microsoft, are you going to try to convince the value shoppers that they need a bigger, more expensive system, or will you try to talk Apple shoppers down to a cheaper computer, a computer which you most likely won't even have in store? Or maybe, just maybe there will be a Mac in there, running Windows 7 through Boot Camp... Hmm... we might have to re-think this whole thing...

#2 Bill Gates is Gone. If Gates had launched this initiative while he was still at Microsoft, maybe, just maybe it would fly. He would've brought a certain geek cred, and he always had a vision of where computing was headed. Sometimes right, sometimes wrong, you always knew he had a vision. I don't know what Microsoft's vision is these days. Apparently it's to look at what Apple's done in retail, and copy it. Which brings us to...

#1 Apple Already Did It. You cannot beat Apple for store design. You cannot beat Apple for buzz in a mall environment. (tangent: one of the secret strengths of Apple is the relationship building it does with other mall tenants. The traffic the stores generate benefits everyone.) Apple has created a formula that while imperfect, cannot be perfected by Microsoft. You don't think the same way. Any company selling an OS in no fewer than five versions cannot be expected to simplify or improve the retail computer shopping experience.

 

Tuesday
Nov252008

Hey Apple, The Netbook Train is Leaving the Station

On a trip to the local Costco earlier today, I saw quite a clamor. No, it wasn't just the checkout lines stretching back half the store (didn't anyone get the recession memo?) It was people of all ages checking out the HP 1000 Netbook. After waiting a bit to play with it, I've got to say, it's a solid computer - for what it is. I think 75% of the people playing with it may have thought they were using a full-blown laptop miniaturized, and for many of them, it may have been just that. If you intend to simply surf the internet, check email, and write some word documents, (which is still all many people need to do) then you may never notice the underpowered Atom processor.

Personally, it struck me as the ultimate blogging tool. The ability to throw something under 3 pounds into a bag and go, is impressive. If it had 3G wireless connectivity built-in, I may have even pulled the trigger. Are you listening, Apple? This is a product, actually a whole category of products, that are starting to gain mainstream traction, and there isn't an Apple-branded option to be found. The HP Netbook had a solid, but not MacBook Pro solid, feel. The fit and finish, again, not up to what you would expect from Apple, was still significant.

The days of selling an $1100 laptop as an entry level computer are over. Having 80% of the functionality in something at 40% of the cost, and 50% of the weight will appeal to many.

Apple's reluctance/delay in making a splash in this market category could be the biggest under-reported story to the company's future.