Tuesday
Apr122011
Retro Tech Tuesday: HP Circa 1986

I don't know what this ad is trying to say: HP engineers are loners? That they take long car rides to find creative inspiration? That working at HP gets you a free hat? Or perhaps the idea the star of this ad had is for a fleet of those (then) newfangled cellular telephones so that they wouldn't have to rely on finding a gas station in the middle of nowhere to phone in their next big idea.
All kidding aside, this ad does a decent job for the time, of trying to connote the innovation behind the HP brand, rather than a specific product:
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