Google Drops From Most Trusted Company List, Apple Joins

Google, the "do no evil" behemoth has dropped off the Ponemon Institute/ TRUSTe privacy trust survey. New to the survey this year? Why it's our friends in Cupertino. Apple made its debut all the way at #8. Also new to the list? Facebook. American Express comes in at #1. Facebook was lucky to make it in before this month's virus started to make it's way through the site.

I can't think of anything Apple has done differently in the last year to warrant the sudden jump. Brand recognition? Is there something else I'm missing?