Is It Time To Say Goodbye to 'Mac and PC' ?

Over the weekend a new Mac and PC ad was released, (see below.) and I have to say, it might be time for these two buddies to move on.

The ads have been clever in gently poking fun at the PC, while showing the virtues and accolades of the Mac. You've go to wonder though, is it simply preaching to the choir at this point. If you were a PC user, and you'd seen these ads for over three years, would you suddenly wake up, ready to by a Mac, or would you feel badgered and belittled by this point?

Just to be clear, I personally enjoy the ads, even if they've lost their LOL appeal through the years. They've still found a sweet spot in which to highlight the Mac, while downplaying the PC points, and have done it with class not seen in the Microsoft Seinfeld ads, the short-lived "I'm a pc" campaign, or the "Laptop Hunters" spots running now.

I always felt the switcher ads were under-used, and maybe in retrospect, came a little earlier than they should've. Maybe it's time to see real-world people switching and talking about the experience again. Or maybe it's time to go in a whole new direction.

Given the popularity of the iPhone/iPod, and the Apple ecosystem overall, maybe it's time for something like the "Think Different" campaign: now that so many more people own an Apple product, perhaps it's time to get them to realize they'll love the same things about their Mac that they love about the iPhone or iPod. Let's see an Apple brand, feel good, kind of campaign. Hedge the bets and keep the "Get a Mac" ads around for awhile to answer whatever ridiculousness the next Microsoft spot holds.