Six Months Later, E-Ink Cover is Going Strong

October 2008. It was a completely different time. Don't believe me? Do you think Ford would wholly subsidize the creation of the world's first e-ink magazine cover today? The 75th Anniversary issue of Esquire had the cool cover, and estimated it would last for three months on the battery embedded in the cover. But we're happy to report our cover is going strong after six months. Here's a look at the cover on day one:

First Look Hands-On With Esquire E-Ink Cover

If you head to your favorite magazine/book store today, you might notice something out of the ordinary: Did that cover just change?

The Esquire 75th Anniversary special edition magazine with e-ink embedded in the cover has just hit newsstands. At $5.99, hackers are sure to scoop these up.

A couple of notes for those looking to buy the magazine: At my neighborhood Barnes and Noble, I looked, and looked, and could only find last month's issue. Sulking, I was walking around the rest of the store, when I heard one employee say to the other, "Hey, is it a hologram?" "Yeah, I think so," the co-worker replied. I rushed over just in time to see the one co-worker disappear through a door, clutching a magazine.

I went back to the magazine section, and found the special edition in its own promotional stand. So keep a keen eye, shoppers!

It really is fascinating. It's hard to balance thinking "oh it's just flashing lights," with the fact that this could very well be a preview of the future of publishing. Give it a bit of a brain, and a wifi connection, and the possibilities are endless.