First Look Hands-On With Esquire E-Ink Cover

If you head to your favorite magazine/book store today, you might notice something out of the ordinary: Did that cover just change?

The Esquire 75th Anniversary special edition magazine with e-ink embedded in the cover has just hit newsstands. At $5.99, hackers are sure to scoop these up.

A couple of notes for those looking to buy the magazine: At my neighborhood Barnes and Noble, I looked, and looked, and could only find last month's issue. Sulking, I was walking around the rest of the store, when I heard one employee say to the other, "Hey, is it a hologram?" "Yeah, I think so," the co-worker replied. I rushed over just in time to see the one co-worker disappear through a door, clutching a magazine.

I went back to the magazine section, and found the special edition in its own promotional stand. So keep a keen eye, shoppers!

It really is fascinating. It's hard to balance thinking "oh it's just flashing lights," with the fact that this could very well be a preview of the future of publishing. Give it a bit of a brain, and a wifi connection, and the possibilities are endless.