Coming Soon to a Theater Near You: Pay to See Scenes of a Future Film
James Cameron's Avatar is nearly the cinematic equivalent of Duke Nukem Forever: Cameron started talking about the movie shortly after Titanic was released. Now 13 years later, we are slowly, finally approaching the film's debut this December.
In a move of marketing genius, or a sign of bad (or good) things to come. Regal Cinemas has announced they will host "Avatar Day" on August 21 at IMAX 3-D theaters around the country. No pricing has been announced, but we're going out on a limb and saying it won't be free since it wasn't billed as free. Details are scarce on the site though, so stay tuned.
What do you think, is it good to see final scenes in their final 3-D form before a movie is released? Will we see directors follow this trend and have studios anxious to "double-dip" or at least gain some revenue before the film is actually released? Will Regal surprise us all and make it a free event?