Tuesday, May 12, 2009 at 5:00AM The rumors are true. This was Adam's next to last show as he plans on taking the summer off (Why can't he do the show from the beach?) Anyhow, more details about all that next week. For now, enjoy this week's look at Apple news and rumors:
Monday, May 11, 2009 at 8:03AM 
Macsurfer has been covering the Mac rumor and news scene for years. In fact for everyone here, Macsurfer was one of (and for many, the first) Apple-related site we checked out on the web. I recently had a chance to do a Q & A with Darren Mahaffy, one of the Macsurfer editors. Try to remain calm when you hear what system he uses to work on Macsurfer...
For those who are newer to Macsurfer, give us some history of the site.
Well, MacSurfer was started by Phil Pearson back in 1995. He filled a niche of providing a one-stop-shop, so to speak, for Apple news, troubleshooting helps, reviews, and more.
Phil broke down the news of the day into categories. Rather than a chronological view of the news, he organized it by editorial importance.
So it has continued to this day. I've been working with Phil going on 6 years now.
What changes have you/the site seen in that time? Specifically, the changes in interest in Apple during the iPod launch? iPhone?
MacSurfer has always aimed to present a simple layout without all the complications present in many of today's mainstream sites. So the site remained pretty much unchanged until a couple years back when MacSurfer underwent a revamp, moving to a PHP backend and adding features for subscribers, and more.
As for changes to MacSurfer induced by Apple, yeah, you could say there have been some. The iPod and iPhone added a new coverage category as has AppleTV, and who knows what else (Tablet?) coming down the pike.
These devices have put Apple products into the hands of people who may or may not own a Mac. People Google for news, reviews, rumors, etc., on these products and in many instances come to MacSurfer for the first time and end up visiting regularly for the latest news and info.
The interest in games is particularly high for iPhone and iPod touch. I've had a number of readers write in about game coverage. There's no end of material from Touch Arcade, and many other sites on that front.
It seems that interest in the iPod itself has waned a bit even with the new shuffle. On the other hand, the iPod is now ubiquitous. Until the iPhone hit the scene, iPod news was plentiful. I imagine that once the iPhone is loosed from AT&T's grip it, too, will become ubiquitous.
But I suspect Apple will always keep the pot fresh, thus keep the news flowing.
How has mainstream media coverage of Apple changed over that time?
Going back to the late 90's, with one foot in the grave, media coverage was reflecting such sentiments... and was mostly negative. Then Steve Jobs came back and turned Apple from a company at death's door into the underdog everyone wanted to root for.
I think the news is still largely positive; however, there are critics. Criticism of Apple ticks some people off, but I think (some of) it is good for the Apple ecosystem. It can serve to sharpen an Apple fan's understanding of the products and limitations, while at the same time sharpening skills to respond to those critics in a reasoned fashion.
Pertaining to coverage since iPod/iPhone releases, I'd say coverage has been largely positive. The proliferation of apps for the iPhone is enormous, and news coverage reflects that.
Has the increase in people owning Apple products led to an increase in interest in the site? Are casual users interested in mac news/rumors?
Definitely. We've had Mac converts write in and thank us for the site and usefulness. If my own personal experience counts for anything, the answer to your second question is certainly yes. People who know me will ask me about something they heard on the news, or read on the web about some exciting product rumored from Apple. They may or may not have read the report on MacSurfer, but chances are we're on top of the report(s).
Macsurfer works as a news aggregator of sorts for Apple news, but you don't often voice your opinion on Apple/Apple decisions. Anything you want to get off your chest?
LOL. Well, I do have a personal blog but don't get to it very often. It is over at dmahaffy.com.
I was fairly vocal about MobileMe on my blog. As an original iTools guy, I had my ".mac" address and all that. There was a certain pride that went along with the whole package that set one apart. Like the "crazy ones", like those who "think different".
But when MobileMe hit the scene, IMHO, Apple geared the service toward Mac/iPhone owners specifically. I'm a Verizon guy, so no iPhone (for now). Anyhow, I was thoroughly disppointed in the online versions of apps ... still am. I don't like the name of the service, either. But that's neither here nor there, just my opinion. Right before MobileMe debuted I decided to give Google Apps a try. My wife and I found Google Calendar to be fantastic, Gmail as well. We saw no reason to keep forking over $100+/year for a service that was not meeting our needs in the way the free Google service did.
As for other gripes with Apple. I don't like the premium pricing (but as an investor in AAPL, I do). I'm not one who can afford to run out and buy new hardware. Once upon a time I could, but no more. 4 kids, house, etc., make sure that doesn't happen. So I'm stuck in PowerPC land (aging 1.33GHz 17" PowerBook G4 with 2GB RAM), and that's becoming an exercise in frustration on a daily basis. I hit hundreds of sites every day, and web sites are using more technology that seems to strain the PPC. I watch processor usage, RAM usage on Safari, Firefox, and Camino, and after a few hours, my system begins to drag. I know Intel Macs are speedy. I've played with 'em. I'd be all over one if I could.
And much to the chagrin of many who will read this, I will use my IBM NetVista (Pentium 4, 512MB RAM) for work because it is so much faster. And that with Windows XP SP3. It is more of a backup system in case my PowerBook should drop dead. Unfortunately on Windows I cannot replicate the AppleScripts I wrote for the job on the Windows platform. I use MacroExpress (good, but not AppleScript), and EditPlus. Firefox 3 on the PC is SO much faster than Firefox 3.x, and Safari 4 beta on my PPC Mac.
And for the record, no, I do not *love* my PC. I am a Mac. OS X eats XP for lunch. I'm a power user of both. My PC is a tool that works faster for me even though AppleScript is something I have a hard time doing MacSurfer without.
I would love to make the NetVista into a hackintosh, but time forbids, and conscience quivers. There I guess is another gripe. I'd love to see OS X box sets for regular old hardware. But as an Apple investor, I see that as being a potential problem.
Lastly, my other gripe(s) at this stage of the game is with Mozilla for breaking AppleScript support in Firefox 3.x. I've been vocal (on my blog) about this.
I just downloaded 3.5 b4 and things are still broken. The newest nighly builds 3.6a1pre have better support - but glaringly omit a way to grab the URL. So things still are not fixed. It boggles my mind that Mozilla has not fixed this yet. I realize they are busy ... but when you break something that worked in a previous version (2.x), shouldn't you fix it post-haste in the new version? But I digress...
Our thanks to Darren for taking the time to do our interview, and for being candid in his answers.
Friday, May 8, 2009 at 6:04AM 
Each month, we take a look at a fantasy merger for Apple. Sometimes they're silly, sometimes they make perfect sense. This month, a lot of other people have decided to help Apple spend part of their $29 billion cash pile, suggesting Twitter (Apple's too smart for that) or Electronic Arts (why take on the risk?) as possible merger targets.
Well, for our May fantasy merger, we're looking at a small (relatively cheap) company that could bring some interesting rewards. RED. If you're not familiar, RED is in the business of creating insanely great professional motion picture camera solutions, at a fraction of the cost of solutions from large companies like Canon and Sony.
What's in it for Apple? What RED seems to lack is an interest, or capability to massively scale production. Apple could take the heart of the RED system, the Mysterium chip, and place in all kinds of fascinating new consumer devices. There might even be a place for HD video from the iPhone, in time. Additionally, Apple already works with RED to ensure a seamless workflow of RED's digital file format within Final Cut Pro.
The nonlinear editing space, and video equipment in general has been stale the last few years, with most of the focus on implementing video in digital still cameras. Apple could re-ignite innovation in the sector, and re-commit themselves to creative video and film professionals in the process. It would be a bargain, and might represent the sanest fantasy merger we've proposed yet.
Thursday, May 7, 2009 at 9:32AM 
Kudos to Andrew Richardson @Andrew303 on Twitter, for posting a link to this great look at the visual evolution of Apple's products. Be prepared to use that zoom function in Safari to fully appreciate everything on display. It's an instant trip down memory lane. For more fun let us know which Mac was your first in the comments below. Take a look.
Tuesday, May 5, 2009 at 5:18PM
Maybe some of you have seen the latest rumors involving Apple purchasing either Twitter or EA.
You probably think there is no way Apple is going to spend $700 million on a (fad) like Twitter or $10 billion on EA. Maybe you agree with Wedbush Morgan analyst Michael Pachter that Apple would be better off spending $3 billion to acquire Warner Music and its 20 percent of all recorded music.
But judging by Apple's latest moves, there is no denying something big is in the works.
-Hiring Richard Teversham from Microsoft's Xbox business
-Hiring Bob Drebin, chief technologist at AMD's graphics group and creator of the Nintendo Gamecube's graphics processor.
-Hiring chip designer Mark Papermaster as head of Apple's iPod business from IBM.
- Purchased 3.6% of U.K.-based ImagInation, licensing its PowerVR graphics technology.
- Last year Apple purchased processor designer PA Semi for $378 million
Dare we dream of an Apple game console?!?