Aperture 3 Announced. Apple Raises Middle Finger at Macworld

Let's say you're a very popular company with a rabid fanbase. Now let's say each year for the past gazillion (ok not quite that many) years, your biggest fans get together to show their support of your products and re-affirm their choice to stick with you through thick and thin. Would you choose to not only avoid that event entirely, but also not only announce your "magical" new product two weeks beforehand, but also rollout a new version of your flagship pro photo software. Well, no, you probably wouldn't, unless you're Apple.

It's true: Apple doesn't need Macworld. But it does need to see the value of treating its longest, most-loyal customers with some amount of respect. Whatever drama may, or may not have been behind Apple's departure from Macworld, it's disappointing. You're not hurting IDG, but rather showing what might lie underneath the brushed aluminum skin of the company.

There's a difference between cool, and classy.