Microsoft (Finally) Takes The Gloves Off

It really seemed like Microsoft was wandering in the woods looking for an effective ad campaign to pit against Apple. First we had those horrible Seinfeld ads, then up next was the "I'm a PC" campaign. It's still running, but it's days might be numbered. Microsoft is going for the Apple jugular: user perceptions that the Mac is more expensive.

Sure there are a dozen scenarios in which the computer "Lauren" wants could possibly be cheaper from Apple, but by having her look for a 17" screen, it was already painfully obvious how this would end.

I say kudos to Microsoft for finally creating an ad that will at least be on Apple's radar. We're fans of competition, and if Mac users get better/faster computers as a result, great. Check out the ad:

What happened to 'Mac and PC' ?

Maybe it's just my own TV viewing habits, but I can't help but notice our old friends Mac and PC have been MIA from tv since the holidays. Could it mean a change is in the works? Could it mean they're waiting for a new feature? Could it simply be that I've been watching the wrong channels? Make no mistake, I still see plenty of iPod Touch ads on a daily basis.

Have you seen Mac and PC on your television lately?

Very Clever, Microsoft

Yes, it was just last week we were with the other tech sites, laughing at the new Microsoft ads with Bill Gates and Jerry Seinfeld. Ad #2 has come out (well, technically, it's 4 1/2 minutes on youtube) and we have to say, Microsoft, you're little scheme is working perfectly...

Imagine Microsoft had just put out a ho-hum ad to start the campaign. No one would've mentioned it. Instead, they start with a cryptic ad, leaving us all baffled at what, exactly was the point. The result? Plenty of buzz, albeit most of it was bad about the ad.

Now, with number two, again blogs (including this one) are commenting on the nuances and randomness of the ads. While the ads themselves seem to be based on the basic premise of Bill Gates doing things you wouldn't expect him to do - isn't that zany! - there really isn't anything here to sell computers. Yet. Breaking news: Microsoft has deep pockets, and surely there will be many, many ads in this campaign, but they are working in there initial objective: getting people to talk about the ads. They may very well be the Bartles & Jaymes ads of this decade. Of course, not many people are drinking Bartles & Jaymes these days. Hmm..

Why did Microsoft Pick Seinfeld? Because 1998 was when MSFT was last Relevant

Look out Apple! You're uncontested ribbing of Vista in all those "Mac and PC" ads is about to be challenged. Yes the sleeping Redmond dragon is waiting. And if you thought "The Mojave Experiment" made marketshare dip (it didn't), wait til you see what Jerry Seinfeld will do!

Yes, last relevant in the 90's, like Microsoft itself, Seinfeld is the new pitch man as part of a $300 million ad campaign. Ya know, Microsoft, for that much money you could probably hire away a few app engineeers, and actually fix Vista. But I digress. So look for Jerry Seinfeld (you may recall his character had a Mac in the show) to be hawking for MSFT soon, and their theme: "Windows not Walls." See, Microsoft is apparently about everything being open. Who knew?

Nice Guys Finish Last: Safari Use Triples On The PC

In a further confirmation that nice guys finish last, do you remember the concerns some raised about the PC iTunes updater that presented Safari as a software update? Some people cried foul, others said it was only right to fight fire with fire. Well, it turns out the software update escapade got results. As reported by AppleInsider, Safari's PC marketshare tripled. Now granted we're talking about moving from .07% to .21% of the market, but still, it's a significant increase.

However, if Apple's serious about making Safari a competitive browser, there's something they could do that would change the browser landscape overnight. Are you sitting down? Advertise for Safari. Yes, that's right, a full media push for Safari. Not since the heyday of Netscape has someone turned on the TV and saw and ad for a browser, or even free software, for that matter. With roughly $20 Billion in cash, devoting just 1/500th of that money to a Safari campaign could yield incredible results. It doesn't matter if the browser is the greatest in the world (Firefox is dang good) if people aren't first in the mindset to change browsers. When do you think the average PC user last thought about trying a different browser? Anyone who's even considered it has moved to Firefox. iPod and iPhone, and iTunes marketing has reached a saturation point. If a PC user doesn't know about an iPod by now, they never will. Safari, on the other hand, is something new. And the price is right. So rather than spend precious engineer hours pushing Safari through an iTunes update, why not spend the effort and resources on results that will make .21% pale in comparison.

True, unlike iPod marketing, there's not an immediate financial gain from a Safari ad campaign, but imagine a world in which Firefox and Safari comprise more than 50% of the browser market. Imagine what Apple could do in promoting QuickTime (which is somewhat dead in the water outside of iTunes lately) as the default media player on the web (again.) All those frustrating sites that use Windows Media 10 DRM, and therefore don't play nice with the Mac could re-consider if Apple could give them a more dominant solution.

If marketshare continues to rise .14% per month, it will take a LONG time to reach Internet Explorer numbers. Go for it, Apple. Spend the money, or don't even bother with Safari for Windows.