A Change in the Apple TV Lineup
Monday, September 14, 2009 at 9:23AM 
The good folks over at MacRumors, clearly get up earlier than us, so we have to give them credit for this one: Apple has eliminated the 40gb AppleTV, and dropped the price of the 160 GB model to $229 (the old 40GB price) from $329.
It's a little surprising that after Phil Schiller told us at the music event that $199 is the magic price point, (at least for iPods) that Apple TV still costs $229 to get in.
Did Apple decide to slash prices to get sales of Apple TV moving? Well no. Our guess is that in 2009, it is increasingly difficult to find 40gb hard drives. While t's great to see the top model lose $100, it might have done more for market share to offer a smaller (maybe 80 GB?) model for $149 or so.
Is this price drop enough to get you in line to buy an Apple TV?
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Reader Comments (3)
Is this a closeout sale?
I agree, this feels like it is about to be the "old" Apple TV. However, allow it to work with Netflix or Amazon onDemand and I'll take it. I'll wait until the holidays to see what is around by then.
Absolutely right.