Get Ready for the Goofy Bar: Jobs Said to be Influencing Disney Store Design
The New York Times reports Apple's (and Disney's) Steve Jobs and the Apple retail team are helping revamp the Disney stores. We've received the first transcript of a customer interaction in the new stores:
"Welcome to the Disney Store, may I help you?"
"Yes, my Buzz Lightyear wings are locked up."
"Have you tried a hard reset?" Hold down his voice command button and press in on his right boot for ten seconds."
"That didn't do anything."
"Ok, let's get you signed in to the Goofy Bar... Looks like we have a slot tomorrow at 11AM."
"Tomorrow?"
"Yes. Did you get DisneyCare on this item?"
"No."
"Well, you've had it 13 months, which means it's out of warranty. A new one is $24.99. The repair on this one is a flat fee of $22.99."
"What? That's ridiculous! This is a racket!"
"Actually, it's an iRacket. Have a magical day!"
Reader Comments (2)
The Disney Stores are in need of a major re-do. They are going to be destinations now...if only they we're adopting Apple's roving check-out model. I want a cash register please!!
Make that: were NOT adopting Apple's check-out model...