Apple's European USB Plans: A Shrewd Business Move

Recently, Apple joined a consortium in Europe aimed at standardizing power connections on cell phones to the micro USB standard. It was a bit of a surprise as Apple's iPhone and iPod have used a 30-pin proprietary connection for years. Was Apple abandoning the connector, and all the versatility that comes with 30 pins for data/audio/video/power, etc?

In short, no. Apple announced that they could be part of the consortium by providing an adapter to connect to micro USB accessories (mainly power adapters) In doing so, the world will most likely be left with two connectors on all cell phones within a few years: micro USB, and Apple's 30-pin connector. In a way, it helps Apple hedge their bets. This way, if car/wall chargers standardize to micro USB, Apple is still "in the game". The 30-pin connector, if you include iPods, is probably the most used proprietary connection in the world. Of course if the world standardized on it, Apple could miss out on all those "Made for iPod" licensing agreements, and competitors would gain valuable insight as to current and future plans from Apple, while also gaining use of the Apple accessory ecosystem.

In supporting micro USB, Apple squelches competing devices from being as likely to create their own connector, while making sure there are two connection types: One for iPhone/iPod, and one for everybody else, that the iPhone can also use. Well done.

Top 5 things disappearing from the Mac

With the new MacBooks revealed, and a few people here at TDL being riled by the loss of firewire on the MacBook, we figured it was a good time to look at our top five features/concepts that have disappeared, or are beginning to disappear from Apple products. Here they are, in no particular order.

5. Simplicity. The once so-easy-grandma-can-do-it iPhoto has become a patchwork of menus and heads-up displays. We're not saying these aren't improvements, but if you want to make an Adobe Elements competitor, do it. Don't eliminate the simplicity that's brought so many people to Apple products. And don't even get us started on what's become of iMovie.

4. Firewire. Sure firewire's still hanging on, but it's nowhere to be found on the new MacBook, and firewire 400 ports have disappeared from the Pro models as well. Millions of DV and HDV cameras use firewire exclusively for connectivity. Many of those cameras were sold to people buying into Apple's digital lifestyle pitch. Sure people now use a lot more cell video, flip cameras, and still cam video capabilities, but there's still millions of people with Firewire devices. Manufactured by companies who would've probably opted for USB to begin with, if not for Apple (and to lesser extent Sony) championing the connection. Any way you slice it, it's sad that a five year-old iBook, or even older Powerbook is better equipped to edit DV video than the newest MacBook. Why even put iMovie and iDVD on these machines?

3. The Apple Key.Perhaps the least important change on the list from a functionality standpoint, but from a lineage and marketing standpoint, we hate to see it go. Having people use the name of your company every time they give a shortcut: brilliant. Despite the "start" button, no one will ever say press Microsoft-N to open a new window.

2. Cutting-Edge Disc Support. There was a time, not so long ago, that creating DVDs was only the work of the big studios. Then a little computer company came along, and decided to change things. Apple was on the cutting edge when it introduced the superdrive, and iDVD/DVD Studio Pro. Suddenly any average Joe who could pony up for a Mac tower could author and burn their own DVDs. Now, Blu-Ray is the talk of the town. Rather than sit on the cutting edge, allowing Mac media creators to unleash the power and flexibility of this format, Apple has decided the "complex" nature of licensing the technology means it isn't worth it. While far less innovative computer companies have been able to figure it out, and despite the fact Apple can create a laptop out of a block of aluminum, licensing is just too difficult for them. Then again, when Apple introduced the Superdrive, there was no iTunes music store, let alone HD video downloads. As Apple expects you to get all media from the iTunes store, perhaps that makes them a little more hesitant to support a competing HD format like Blu-Ray.

1. Common Standards Support. To call Apple a supporter of standards can be a stretch, or an understatement depending on the subject at hand. When it comes to things like wifi and h.264, Apple has been a champion of common standards. When it comes to ports, especially for displays, it's a mixed bag. Apple Display Bus: non-standard. VGA: standard. Apple display connector: non-standard. Full DVI: standard. The latest announcements brought a new connector to the world: the mini DisplayPort. While the display port may indeed catch on in the years to come, it seems silly to switch ports simply because it's smaller. Technically, there's nothing this port does that can't be done by HDMI. And let's not forget there are millions of VGA/DVI monitors out there. Monitors that will now require an expensive adapter to be used with Apple's newest products. If you don't like the connector though, wait a few years: it's bound to change again.