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Sunday
Jan312010

iTunes Expands Live Performances with the Grammys

If you missed the Grammys Sunday night, along with missing a disjointed awards show, you also missed an interesting new twist in live music on iTunes. Throughout the broadcast, viewers were encouraged to go to itunes.com/target to download the live performances from the show. Why is target in there? The page, which is launches within the iTunes app, features albums available exclusively through iTunes and Target. The proceeds from purchases of Grammy tracks will be donated to the Red Cross.

Live music available shortly after performance, represents one of the few music ventures iTunes has yet to conquer.