Wired iPad App...

Popping up throughout my Wired mag this month...lots of little icons encouraging me to download the Wired App for the iPad. They suggest using the App to see extra content, videos, and more.  I'm not sure how I feel about this.  Is this a brilliant idea, or just a desparate attempt to keep paper relevant somehow? (Or an attempt to kill paper as a medium.) And why wouldn't I just read the entire magazine on the iPad, if it's superior?  Is that it-are they looking to go all digital, and soon?!   More importantly, is anyone else following suit?

(wouldn't that be nice- no trees lost, no landfills packed with paper, no paper cuts...)

I'm still not on the iPad bandwagon, but some of these thoughts move me closer...what do you think?