Boxee: 400,000 Users, Wants to Remain Free

As part of the New York Video meetup Tuesday night, Boxee's Avner Ronen, (Founder & CEO) known and adored by AppleTV customers announced they have approximately 400,000 users. Additionally, Ronen announced Boxee plans to remain free to the end user, by collecting fees from the content providers/services. Essentially, the hope is that companies like hulu will see value in the link to video saying something like "Play now from hulu." I don't know, it seems a little iffy to me. Listing the provider's credits on the clip would seem to be the minimum needed just to use the video, let alone trying to get hulu etc. to fund it.