Turn Back The Clock: Magnetic Poetry At Apple Retail Stores
Thursday, April 30, 2009 at 8:24AM 
It was a simpler time.. Back in 2002/2003, (holiday season, I believe) the Apple store did something that might come as a surprise: They gave something away for free. (Technically, it was intended to be given with a purchase, but that was not always the case). Yes, it was magnetic poetry. Not just any magnetic poetry, mind you. It was Apple-themed magnetic poetry, surrounded by a design by Rex Ray. With the poetry removed, the resulting frame could also be used to hold a picture on the fridge at home.
Yes, what better way to welcome a new user to the Apple world, than to stuff something magnetic in the bag next to the hard drive. (No problems reported.)
It's interesting to look at the words chosen by Apple, as to what was important at that time. Notice the lack of "iTunes," and of course this was years before words/phrases like "iPhone," and "App Store" would enter the vocabulary. It's doubtful "iSync" will ever have this high of a profile with the company again, not to mention "Jaguar."
So what do you say Apple? How about bringing back the magnetic poetry for the next holiday season with all new apple buzzwords: "iTab," perhaps, or "iPad?" Maybe "Verizon," or "Blu-Ray"?