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Entries in iPhone SDK (11)

Monday
Jun092008

What we got. What we expected.

And so the WWDC Keynote is in the books. The 3G iPhone was announced. The rumored video chat features were not. The GPS was there, the apps store is there, although not today, and Apple did manage to hit the $199 price point.

To call it underwhelming would be an understatement. We were staffed, and prepared for an afternoon of putting the new applications through their paces. Of showing people just what wonderful things they could do with the new phone. While the new phone, especially the price point will increase sales, especially in new markets, frankly there's very little reason for existing iPhone customers to run out and get one. (even though you can't. Not 'til July.)

This was one of those keynotes that raised more questions than it answers: why can we still not copy and paste? Why is there no mms? Why is mobile me any better than say push email, and why does it seem like such an awkward .mac replacement?

All we know is, the phone will be here next month, along with the apps store, although not even all the demo'ed apps will be available then.

And so, along with mundane things like copy and paste, we didn't hear anything about iChat for Windows, a new tablet, or iPod touch changes. We didn't even get the traditional "up and to the right" sales graph. And no "one more thing."

We can only take comfort in the fact that Phil Schiller made an appearance on stage. At least some keynote traditions remain.

Saturday
Jun072008

Final Reminder: Live video coverage of keynote announcements Monday

Just a quick reminder that we'll be serving up our live video analysis of the WWDC keynote beginning at noon ET / 9AM PT. We'll be your first source for keynote developments, video of the new device(s) and reaction from the Mac Çommunity. Everyone watching will be able to chat and interact with us live on-air via iChat.

If Macworld was any indication, we expect a big crowd, so here's a few tips:
1. Load the videostream early. We will need to initially cap the the video connections at 30,000, allowing more people to view depending on bandwidth/web stability.
2. Secret second stream. If our main website goes down, you'll also be able to watch the live video at www.mogulus.com/tdl .
3. There's no step three!

We look forward to a fun event, and hope you'll join us. We'll be bringing the latest and fastest reports from the Keynote that we can.

See you Monday!

Tuesday
Jun032008

Let's not forget the other part of WWDC...

iPhone this, iPhone that. As the WWDC keynote approaches, the chatter is ratcheted up even further abouth the new iPhone, and its slew of features/software.

But let's not forget, WWDC existed long before the iPhone. First and foremost, it is a conference for OS X developers. We might just be looking at a situation in which Steve sneaks something under the radar regarding Mac development, while everyone is worked up in an iPhone frenzy. We already know how the iPhone story ends: Bigger storage, gps, and probably video conferencing. So where could the surprise come from next Monday? How about a new API making it easier to run Windows apps natively under OS X? Maybe the announcement of a similar self-service Apple store independent OS X developers? Maybe some new xCode tricks making development for the Mac and the iPhone simultaneously a cake walk?

Again, even we've speculated on possible hardware announcements like newer MacBooks, or the introduction of a tablet, but it could be a quiet, under-the-radar development tweak that has the greatest long-lasting effect on Apple marketshare and stock price in the long-term.

(And don't forget, we'll have live video coverage of the keynote announcements beginning at noon ET / 9AM PT.)

Wednesday
May142008

iPhone Gaming: How Serious is Apple?


June 9th 2008 is going to be a very important date for Apple. Not only is this the start of WWDC and the unveiling of third party iPhone and iPod Touch applications, but also the day Apple (hopefully) enters the gaming industry.

I'm expecting to see at least a few games that week. EA will probably show Spore, and SEGA should have Monkey Ball, but will Apple be showing anything? Being the platform holder, shouldn't Apple now be developing some kick ass games in house? Shouldn't they be using part of their billion dollar war chest to acquire a studio for internal game development? This is exactly what Microsoft did by acquiring Bungie and Rare during the beginning days of the Xbox. Sony and Nintendo have also done the same.

First party games have always determined the success of any gaming platform. Ten million Wii Sports owners are proof of that. And while the iPhone isn't a gaming device first and foremost, if they want to be taken seriously in that market Apple is going to have to get off its butt and start making some games. At the very least it would give the Apple Works team something to do :)

Monday
Mar312008

iPhone gaming: Top Five Unanswered Questions

The iPhone SDK is out there, (And actually it just had an update today.) and we know a lot of people are working on a lot of great applications, many of which will be games. Unlike the launch of a true gaming console at CES or the heyday of E3, this is the rare instance in which millions of the "console" have already sold, and no one quite knows what will happen with games. And so we present (in no particular order) the top five unanswered questions about gaming on the iPhone.

1. Is the hardware up to the challenge? Or more precisely, how much of the hardware power will Apple allow to be unleashed? According to specs from Roughlydrafted.com, iPhone specs include a 620mhz processor (underclocked to 412mhz), compared to the 67mhz ARM processor in the DS, and a 333mhz processor in the PSP. Of course as anyone from the PowerPC days knows, processor speed is only a small part of the story. The iPhone also has four times the RAM, and much more than ten times the storage capacity. However, it is after all, a phone. How much of this hardware can be maxed out for gameplay? How much of that RAM needs to be ready for use by mail, iTunes, Safari, etc? How hard does Apple want to push the hardware, and was this in mind when the phone was designed? After all, some have questioned whether Apple ever wanted to put out an SDK to begin with.


2. What will happen with battery life? Again, related to just how much of that raw hardware power Apple wants to unleash. The processor is already underclocked by more than 100mhz, presumably to save battery life. And as mentioned on this blog previously, battery life can be slightly shorter than expected already. What happens when you have 3D graphics running all the time during game play, as well as accelerometer input, etc? Look for a surge in 3rd party battery solutions to give gamers more juice.

3. What happens when the phone rings? When you're playing most consoles and the phone rings, you can ignore it, or glance over at your phone and take the call. It's presumable that gameplay will pause, and a dialog box will ask you whether to take the call. Given the concern over Apple's limitations on running apps in the background though, will you lose your game/saved data? This seems like an unlikely scenario, yet the SDK limitations could be interpreted to show this as a potential problem.

4. Can your music be integrated with gameplay? Already some games for the iPod allow you to continue listening to your iTunes while playing. Will Apple's restrictions around music, ie. not allowing developers to access iTunes, limit this capability on the phone? And more importantly, will it limit the creation of exciting new games that could integrate the users media already stored on the device? Imagine a 3rd person shooter in which the tv in one of the settings is playing your favorite music videos. Personalization could be taken to a whole new level, or it could whither on the vine.

5. What about wifi/bluetooth? Three cell phones ago, I enjoyed playing Battleship with a friend via bluetooth. Yes it was nerdy to sit there at the same table and play on two different phones. But it was also fun. The bluetooth functionality of the iPhone is limited right now, to put it kindly. Devices like bluetooth-enabled cars, with integrated address books are unable to communicate with the phone. Will we see more support of bluetooth standards in general, or will developers have to create their own solutions? And even if they can, will Apple give them access to the system calls and underlying OS to make that possible? The same questions surround wi-fi. Will iPhones be able to communicate directly with each other? Will a wifi network be required?

Clearly those five questions lead to many, many more. What are your predictions? Let us know in the comments.