iPhone Gaming: How Serious is Apple?

June 9th 2008 is going to be a very important date for Apple. Not only is this the start of WWDC and the unveiling of third party iPhone and iPod Touch applications, but also the day Apple (hopefully) enters the gaming industry.

I'm expecting to see at least a few games that week. EA will probably show Spore, and SEGA should have Monkey Ball, but will Apple be showing anything? Being the platform holder, shouldn't Apple now be developing some kick ass games in house? Shouldn't they be using part of their billion dollar war chest to acquire a studio for internal game development? This is exactly what Microsoft did by acquiring Bungie and Rare during the beginning days of the Xbox. Sony and Nintendo have also done the same.

First party games have always determined the success of any gaming platform. Ten million Wii Sports owners are proof of that. And while the iPhone isn't a gaming device first and foremost, if they want to be taken seriously in that market Apple is going to have to get off its butt and start making some games. At the very least it would give the Apple Works team something to do :)