Something unusual in the online Apple store

In lighter news, I was on the Apple store main page page today, and saw something I never thought I'd see from Apple. Ever. Right there at the top of the page is the iPhone "From $0." Sure, in last week's iPhone 4S event, it was briefly mentioned that AT&T would have the iPhone 3GS for "free" (with two-year contract) but I never thought we'd see the day where the $0 price point would appear on Apple's site.