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Entries in boxee (3)

Thursday
Jan272011

Boxee Box Review: Not Ready for Primetime

The set-top box/streaming device space has really heated up in the last 12 months. What once was just a "hobby" for Apple and a few other players, including Roku and Boxee, is slowly, but surely becoming a legitimate product category.

Given our recent time with the Boxee Box though, it looks like it isn't quite ready for primetime yet.

THE SETUP

Boxee uses individual logins for the device. For a little bit of hassle up front, you'll be able to keep each user's bookmarks etc. separate. This is especially useful if you use the device's social networking hooks.

One major stumbling block with our review unit: Despite repeated attempts, we were never able to connect to the wireless network, or even see any of the dozen or so networks that show up on other devices. More frustratingly, creating a fake network name returns an error that the network was found but the internet connection failed. This can add a lot of time to troubleshooting if you have an invisible network, and you are manually entering the name/password. So bear in mind the video playback results we got were from a hard-wired connection.

THE DESIGN

The box looks great, and with a few frustrating exceptions, the menus are designed smartly. From purely a design standpoint, the box looks good, and the menus look polished. These are probably the two biggest factors allowing the box to "demo well."

THE CONTENT

The 1080 HD video rom the box (depending on the source, more on that in a bit) looks stunning. Vudu movies, just added in an update, look much better than anything you've rented on an Apple TV lately. This gives us a hint of what the disc-less future will look like. Disappointingly despite promises of an update, Netflix is still a no-show on the Boxee. For a device that's competing against not only the Apple TV, but also the PS3, xBox, and even Wii in terms of streaming content, the absence of Netflix is a deal breaker for most.

But what content is available? A majority of the programs (usually wrapped in "apps") are tech/web related. While that is fine for those of us who live and breathe on the cutting edge of technology, it doesn't offer much diversification for a more diverse audience: Grandma isn't going to find a great show about knitting on the Boxee today.

The fact that so much of this content is web related brings into question whether it is really better to watch it on the TV. If I want to watch a Revision 3 show, I already do that online. I don't know that changing rooms and firing up the Boxee (or any similar device) is worth it. Apple TV has a definite advantage as iPhone app developers can now integrate Airplay to send audio/video to Apple TV.

While the experience with the content bundled in apps is generally great (exceptions including a resolution issue with the NHL app, and the inability to pause some content) content served from the web is a different story. Clicking to watch The Daily Show, for example, fills your screen with the show's webpage. You must then navigate the on-screen cursor to the full screen button in order to have the video fill your screen. Unfortunately, you also cannot leave this content and keep your place in the clip. Since this is all being served through a browser of sorts, it would be nice to implement a tabbing system to allow you to return to a clip and pick up where you left off.

THE HARDWARE

As mentioned earlier, the design of the Boxee is great. There are two practical issues though. First, the remote has a large center button, and two smaller buttons, each placed an equal distance above and below the middle button. As a result, you need to look down at the remote repeatedly to see which direction you're holding it. Unlike an infrared remote, there's no physical hint as to which end of the remote is the "front." It's a shame because otherwise the two-sided remote (the back houses a QWERTY keyboard) is a clever and useful design, allowing you to only see a full keyboard when you actually need it.

Secondly, I tested the unit with it sitting next to the television. The design would certainly imply that the Boxee should be proudly on display. The fan inside the box would beg to differ, as it was just audible enough to be bothersome. Losing the fan in a future version should be high on the Boxee to-do list.

THE VERDICT

At twice the price of Apple TV, Boxee could still make a case for a $199 device, provided they squash software bugs, make the "feel" of the remote more intuitive and add elegance to the playback of web-based content. Those are great places to start, but it will ultimately be exclusive/diverse content that will differentiate the box as more than just a Netflix (when it arrives) streaming device, and/or a box solely for those tech enthusiasts who don't mind several rough edges.

 

Thursday
Dec032009

Boxee hits Beta Monday, And We'll Be Covering it Live

Boxee, the cool software for bringing internet content to your TV in a handy dandy interface has announced they will unveil their plans for the beta on Monday night. We'll have live video coverage of the event, but we're ironing out the details so that you don't miss out on TDL Live. If you want to attend the event in person, it kicks off at 7PM ET at the Music Hall of Williamsburg in Brooklyn. You can RSVP with Boxee here. Stay tuned for details of our coverage...

Thursday
Feb192009

Big Media Sends A Message: We Don't Want Our Content To Be Too Popular Online

Unbelievable. Word is spreading quickly that hulu has requested that boxee remove hulu's programming from boxee. A quick primer for those who may not be familiar with all the players. Hulu is the official streaming site for several shows and networks. Shows are provided for free, but with short commercial interruptions. Boxee is essentially software to bring content from several sites like hulu under one interface. One of the most popular client devices for boxee is AppleTV (not Apple approved.)

In a blog entry, hulu explains that it's their content providers who have requested they remove their programming from boxee. Remember, boxee had been supplying hulu content with the blessing of hulu. This was not some sort of rogue operation. Why would the content providers not want to reach as large of an audience as possible? Boxee was not circumventing the ad serving system in hulu.

I believe on a per-viewer basis, most shows generate more revenue online than on TV. At the same time, online ads have dried up to some extent in the video space over the last few months, meaning we might be seeing a lot of freebie spots. For example, I can't imagine Blackberry bought as many video ads as you're subjected to when you watch streaming video on Comedy Central. 

Giving the content creators the benefit of the doubt, let's say the ad market is to blame for the cutback. Wouldn't the networks be better served by coming out and saying that, rather than giving the appearance of turning a cold shoulder to the online world? Or is there something else at work here? While I said they probably make more per person from online streaming than TV viewing, I think it's safe to say the $2.99 per episode from iTunes for purchased shows is the best deal going for the studios. Could it be that boxee on AppleTV was seen as a competitor to that revenue stream?

Networks, I know people keep saying that we're still trying to figure out online distribution, but that's not entirely true. Here's all there is to it: 1. Discover the way that a majority of people want to watch your content, then 2. Find a way to make money off of #1. You are no longer in control of how/when/where someone watches your shows.

Thoughts?