The (digital) shadow knows...

A few weeks ago on our live show, we discussed a study that indicated so much data is flying around these days, that every last person is responsible for roughly 40GB of data.

But here's something related to consider. I call it the digital shadow. Think of all the email addresses you've had through the years: maybe a geocities here, a school email there... Now think of all the silly little websites you may have signed up/registered for using those emails. For all any of us know, the college hoops site you signed up with using your school email five years ago, may very well still be sending emails to your former address. Even if that account has been closed, that traffic still has to be routed far enough on the internet to get bounced.

When we hear about bandwidth issues and congestion on the internet, how much of it might not be do to our daily use at all? How much of it could be millions of emails being sent systematically to emails we no longer check, from sites we forgot existed.

About ten years ago, I signed up for an email address at the novelty @cheerful.com domain. Through the years, the domain has been shuffled to iname.com , and most recently mail.com . While the box has been auto-deleting all this time, I was still surprised to see emails from services I had long ago forgotten. While the trip down memory lane was fond, it was also the digital equivalent of a dripping faucet.

Just imagine how much bandwidth our combined "digital drip" could be using. Is there a solution? Well, it's a bit much to expect individuals to stay on top of every account they've ever had. In my example, it was tough just to figure out who administered the account after all these years. I'm not big fan of regulating the internet, but maybe companies should take an oath to voluntarily remove people from email lists (good luck!) after a certain period of inactivity. If I haven't logged into your site in a year, and you send me multiple warnings that my account (or at least emails to me) will stop in three months, then send multiple warnings, I think it's fair to delete my information.

What do you think? Is our digital shadow/ digital drip a real problem? Is there a way to realistically combat it?