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Entries in Apple (351)

Thursday
Aug072008

Why The "I Am Rich" App Was Brilliant

Yesterday, there was a lot of chatter about "I Am Rich," a $999 application for the iPhone that, in the words of most observers, "did nothing." Personally, I think it was brilliant.

First, the app didn't exactly "do nothing." It placed a bright jewel on the face of your phone. Is anyone accusing the Emerald Chronometer app of doing nothing when it simply places a watch face on the phone for $4.99? Or what about the apps that simply turn your screen white (some of which are pay apps, some free) to use it as a light? If you think of "I Am Rich" as a piece of digital art, it's actually a bargain. In a previous post, I mentioned the antique shop of the future will be quite different, as digital content can easily be copied, and has no value without a presence in the physical world. But here's an app that couldn't (easily) be copied, and would be constrained only to phones synced with the same computer.

For those who did buy the app, if anyone did, congratulations. I predict you will have something quite valuable in the years to come. Just look at the going price of prototype game cartridges from the 80's for some guidance on just how precious your seemingly "do nothing" app will be in the future. You may very well look back and thank Apple for pulling the application so shortly after its launch.

Thursday
Aug072008

Molecules for iPhone and iPod Touch Review

Science geeks unite! It's time for a look at Molecules for the iPhone and iPod Touch:

Wednesday
Aug062008

TDL Live This week: (8/4-8/11)

Ah, it was a simpler time... Yes, just Monday night... Long before everyone got all stirred up about what's now being called The China Blog. Join us for a look at the Apple news and rumors, before we became part of the news cycle this week.

Tuesday
Aug052008

The iPhone is ready to encode video. Legally at least

No you didn't misread that. You can legally encode video on your iPhone. However, that doesn't mean there's suddenly an Apple-approved video app. What it does mean, is if you dig deep enough into the iPhone licensing agreement (remember, you just pushed agree?), in Section 16 of the Apple license agreement to be exact, it states (caps are Apple's):

THE AVC FUNCTIONALITY IN THE iPHONE SOFTWARE IS LICENSED HEREIN ONLY FOR THE PERSONAL AND NON-COMMERCIAL USE OF A CONSUMER TO (i) ENCODE VIDEO IN COMPLIANCE WITH THE AVC STANDARD ("AVC VIDEO") AND/OR (ii) DECODE AVC VIDEO THAT WAS ENCODED BY A CONSUMER ENGAGED IN A PERSONAL AND NON-COMMERCIAL ACTIVITY AND/OR AVC VIDEO THAT WAS OBTAINED FROM A VIDEO PROVIDER LICENSED TO PROVIDE AVC VIDEO.

So there you have it. Record/Encode video on your iPhone 'til your hearts content. And if you've figured out how to do to it without a jailbroken phone, we'd love to hear about it.

Tuesday
Aug052008

Steve Jobs needs to go to China

No, we don't think Steve Jobs needs to take in Olympic competition. We're talking about a different type of visit. Back in 2006, newspaper reports claimed iPods were manufactured by what amounted to slave labor. (photo above, from engadget.) Apple investigated the situation, and issued a report in August 2006, with their own investigation's findings. While the report reads mostly positive, there are some negative issues raised:
Our audit of on-site dormitories found no violations of our Code of Conduct. We were not satisfied, however, with the living conditions of three of the off-site leased dorms that we visited. These buildings were converted by the supplier during a period of rapid growth and have served as interim housing. Two of the dormitories, originally built as factories, now contain a large number of beds and lockers in an open space, and from our perspective, felt too impersonal. The third contained triple-bunks, which in our opinion didn’t provide reasonable personal space.

Really? Triple bunks do not provide reasonable space? How many times do you think Steve Jobs, Jonathan Ive, and Phil Schiller have triple bunked? The fact of the matter is, you're talking about a manufacturing environment that would never fly in the U.S.

Additionally, in talking to 83 line workers (is that a fair statistical sample of 200,000 workers?) Apple found two who were disciplined by being forced to stand at attention for an unknown period. We'll assume as Apple has, that this is a statistically accurate representation. If that's the case, it would indicate as many as 4,800 employees may have been treated similarly at the facility. Granted only 30,000 of these workers were said to actively work on iPod assembly. Shouldn't Apple be concerned with the big picture though? If people face inhumane conditions in one building cranking out a competing product, should you still do business with that company just because a sample of 83 line workers showed only two had been forced to stand at attention while creating yours?

Why bring this up now? There are reports iPhone production is being ramped up to 800,000 units per week, beyond the capacity of Foxconn. How will Foxconn fulfill this new demand? If there ever was a time that a precariously close to inhumane work environment could go over the edge, this new production ramp would be it.

On any day, a visit to the Foxconn complex could be an eye-opening experience for any CEO. And for Jobs, and the socially responsible vibe given off by Apple, what a tremendous gesture it would be. If indeed, he could watch firsthand just how 800,000 iPhones get made in a week, and not feel there are human rights violations, we could finally let the matter drop. To put the biggest product launch for the company, perhaps ever, on the line in the interest of human rights would be a huge step.

All we, as Apple observers and stockholders have to go on is Apple's own report. A report that while it didn't find any "showstopping" issues in Apple's opinion, still found overtime violations and housing concerns. It's not that Apple is different from other companies. Plenty of electronics for other companies are pumped out of Foxconn as well. But that's not an excuse. "Everyone else is doing it," doesn't cut it. This isn't an "everyone else" kind of company. This is a company that once had original Macintoshes rolling off one of the most advanced automated assembly lines in the world, and it was done here in the United States. And guess what? No one had to sleep in triple bunks, or stand at attention.

Go to China, Steve. Look firsthand at just how Apple products are manufactured. We'll happily go along, and vow to never raise the subject again if everything checks out.