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Entries in adweek (1)

Wednesday
Dec162009

What Tech Company Had All the Buzz This Year? Microsoft, Apparently

They say the numbers don't lie, but I have to take this one with a grain of salt. According to a post from Ad Week, the most talked about company in 2009, AND the most positively talked about company, was none other than Microsoft. What?

The study, conducted for Brandweek, is crediting those Laptop Hunters ads (funny, we haven't been seeing those lately) as part of an increased promotional campaign that helped Microsoft land the number one spot. A great quote from the post:

Bloggers often used terms such as 'easy,' 'efficient,' and 'better' in their online discussions about Microsoft, Said Zeta Interactive CEO Al DiGuido.

I'm blaming this farce on research bots; if I say, "Oh yeah, go try using Windows, it's real easy to use," then this post will probably be marked as being positive, although you can probably infer that it's anything but... Dang numbers...