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« Today's Press Event: Wow. | Main | Website of the Week: Design Milk »
Wednesday
Jul142010

Apple's Friday Press Conference: Our Expectations

First, a note to the TDL mailman: Please stop losing our invites to official Apple events. Now then...

Apple has announced they will hold a press conference on Friday, regarding the iPhone 4. What could possibly come from this unorthodox (for Apple) event?

One of the most obvious questions is, will this be a press event, or a press conference? Despite being billed as the latter, will the press really be free to ask questions as one would expect in any other conference, or is conference simply being used in place of "event" to denote this is not a positive news event?

Second, will there be an iPhone 4 recall? Well others have argued quite logically that giving users free bumpers would solve the issue, and cost Apple significantly less than a full recall. Think about how much fun the Apple community would have at the expense of say, Dell, if they shipped a product that only optimally worked without a silly band of plastic around it. Apple will most likely offer some sort of fix to users that doesn't require the use of plastic. While I doubt that's a full recall, perhaps they've found a way to make an in-store adjustment to the metal portion of the phone and fix the issue.

Then again, this might simply be to announce iOS 4.1 which "addresses" the issue by showing fewer (but taller) bars. I can't imagine Apple would be that foolish this late in the game, unless the software update truly fixes the underlying issue, which seems somewhat improbable right now.

 

Reader Comments (3)

I think they will have a fix. Maybe a free case?

July 15, 2010 | Unregistered Commentermacgirl

I got to say first; I have not had any issues that are associated with iPhone 4G. No one has come into my workplace or any of my Apple clients has had any issues with the phone. I am not say that there is not an issues. With all that said I really have the feeling Apple may come out and say they have discovered a few (300,000 + or-) defective iPhones. At that point they would offer to exchange, refunds or a free bumper..
They can't do anything else. Anything else would add gasoline to this fire
I base my speculation on my personal experience with iPhone from day one and conversations I have had with fellow owner.
By the way; if they do give away free bumpers. I will be giving it away to anyone who wants it. I am looking for great case for a my great phone.

July 15, 2010 | Unregistered CommenterGary

Not everyone uses or wants to use a case. I only use a case when I'm at the gym. This "fix" is a total joke. Anything less of a recall is a bust. Even MS knew when to bit the bullet and pay over a billion dollars to fix their broken Xbox360s. It's a sad day when MS takes care of its customers better than Apple.

This company and its CEO are in dire need of some humility.

July 16, 2010 | Unregistered Commenterjamie

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