I Might Forget Today: The Beatles Finally Come to iTunes

Apple's hype machine went into overdrive yesterday, with promises of an iTunes announcement that would make today an unforgettable day. The announcement? The Beatles catalog is now available on iTunes.

While the addition of The Beatles is impressive, and long overdue, the announcement will hardly resonate as that groundbreaking to most. After all, if you are a big Beatles fan, wouldn't you have ripped the tracks from CD into iTunes long ago? And if you are discovering the band for the first time, are you going to sink $149 into the box set?

A few years back when there were some seemingly viable iTunes competitors, this announcement would have taken on a bigger importance. Today, it feels more like the inevitable. merely came to pass.

A more cynical look at events could see Apple's heavy (and last minute) hyping of the event yesterday as an attempt to steal some of the thunder from Facebook's email announcement. But we won't get into that: we'll just.. Let It Be.

Comments

[macgirl]

I think this is will have a huge impact on younger music listeners, who don't already have Beatles albums and CDs- they will have access to music they wouldn't have purchased otherwise.

[Gary]

I sad it once and I'll say it again. Anyone who wanted the Beatle already own the library. Steve have been better off buying the library and give it to Apple. I am sure they will sell but the Beatle and Apple Records will never regain the money they lost by not releasing the library 8 years age. Sorry Apple this announcement t is LAME!