Apple Fantasy Merger of the Month: Chumby Industries

First thanks for the feedback and reminder that we neglected our fantasy merger duties in December. For those who might be new here, each month we propose a fantasy merger, just in case Apple would like some suggestions as to what to buy with their growing cash reserves. Bear in mind these are fantasy mergers, so the logic and/or merit of the merger should always be taken lightly.

With that said, this week's merger proposal could probably be bought by Apple from the change in the corporate couch, relative to their billions on hand. Chumby Industries is the company behind the Chumby. If you're not familiar, the Chumby is a standalone device allowing for the creation of channels of apps/widgets. (Look for our review of the new "chumby one" this week. Here's our review of the last generation.) Why on earth would Apple want such a product? The short answer is, they wouldn't.

The real value of Chumby is the people in the company. From the product design, to whimsical "feel" of the device, and the unique packaging (including Chumby charms), it's clear that the small but mighty team at Chumby get industrial design and the importance of user experience. I can tell you the Chumby is the only piece of non-Apple tech here at TDL HQ that people have built a bond with, and feel a great deal of attachment. 

We almost hate to suggest this fantasy merger because it would almost certainly mean the end of the Chumby device. It would also mean more smart minds making even better Apple products.

Comments

[medyum]

Thanks for articles

[gelinlik]

Thankss for articless