Why Does Dvice Hate Apple?
Wednesday, March 18, 2009 at 8:32AM 
There are two major tech blogs, Engadget and Gizmodo. Both have passionate fans, and both do quite well financiallly, especially compared to other blogs. So it's no wonder that awhile back, a third "major" blog came onto the scene: Dvice. Comprised partially of writers from other blogs, and financed by the Sci Fi Channel (Sorry, SyFy now) the blog generally tends to be a day late, and covers a fraction of the news of the other two.
Both Engadget and Gizmodo do a solid job of covering the major Apple events. They both offer coverage that can be critical or praise-filled depending on Apple's news. That's not quite the same as objectivity, but it's what passes for it in the blogosphere. Which brings us back to Dvice. Yesterday, Dvice ran two stories on the iPhone 3.0, or just 50% more than they ran on an update to Microsoft's Surface. The Apple coverage included the headline "Apple introduces more ways to spend money on your iPhone," and from their other post, "Apple announced an update to the iPhone operating system at one of its love feasts in Cupertino today." I don't know, maybe it's just me, but when you promote and follow diligently Surface, which is in the hands of zero customers, and meanwhile neglect a device (when your name is Dvice) that's in the hands of millions of users, that seems like bad business. Perhaps that's why, despite the strong backing, Dvice is a very distant third to the other two blogs.
Reader Comments (6)
Probably because - it is sad to say - they are pctards. Simple.
Are you writing this because they gave no coverage to your recent wedding? :-)
Seriously, I agree, it does seem that they go out of their way to slant stuff.
Congrats, and treat MacGirl well sir.
I've seen them praise the Zune and Vista, while constantly knocking Apple. Someone is definitely in the pocket of Microsoft.
Hey it the old trick that every talk show uses. Go negative and get some attention and the attention get you some creditability. At some point they will exposed as the frauds.
SciFi part of NBC & MSNBC - you know what the MS stands for ...
It wouldn't surprise me if there is a 'Payola' issue here. But this is a big problem in the tech press as a rule anyway. Anyone who has read Rob Enderle knows who feeding him bacon and there are plenty like him.