Just nine more free months, and MobileMe is a bargain

As we reported last night, Apple has given Mobile Me users another credit, this time for 60 days. This brings the total credited days to 90, or three months.

First, kudos again to Apple for doing the right thing. They know the experience has been less than perfect, and they've been surprisingly pro-active in addressing the situation. Let's hope this signals a new direction for the company in dealing with issues.

It also makes you wonder just how important the revenue stream from MobileMe is to Apple. Apple probably makes more on the iTunes store in a day/week than a year of MobileMe subscriptions. So you've already made it 90 days, why not make it a free service, and be done with it? True, many more people will sign up and further tax the system if it's free, but it becomes (like the original iTools) a unique selling point to the Mac/iPod/iPhone.

It's a drop in the bucket revenue-wise, that could push hardware sales even higher.