App store: Initial Impressions

(join us for live video at noon on thedigitallifestyle.tv)
We're looking around the App Store awaiting the "official" firmware 2.0 release. Couple of things stick out as we look around:
1. There aren't quite as many free apps as we had hoped (perhaps 150)
2. There's a tag for "objectionable content" intended for audiences 12 or over. The first app we've seen with this tag allows you to basically see a beer on the screen. That's about it.
3. Some of these titles look amazing. The iPhone should be on its way to truly being a third platform.

Again, join us at noon, when we hope to have live video of the apps.