iPhone and the Running of the Nerds

The Annual Electronic Entertainment Expo is only a few weeks away, and although the trade show isn't as large as it once was, it still generates a ton of coverage for the video game industry. With the iPhone games available July 11th, I wonder if Apple plans on having any sort of presence at this years E3? I'd certainly expect developers like SEGA to be demoing the TDL favorite Super Monkey Ball, but wouldn't a showing by Apple go along way in helping legitimize the iPhone as a gaming platform?