If Apple didn't exist...

I know, I know, it's a broad title, and could go in a million different directions, so let's just think about portable devices today. Wipe Apple off the map. Would we be living in an alternative universe where the Zune is the top music player? Or would we still be going along buying CDs? Would anyone be manufacturing mp3 players or phones with sealed batteries (and thinking about it, does anyone else do this now?). Who would have the most talked about cell phone right now, and would it have a touch screen? Would Sony have remained the dominant name in portable music? Would minidiscs become the next big format?
Just some food for thought to start your Wednesday.