Befruited for the iPhone and iPod Touch Video Review
(Disclosure: The developers of Befruited have also been advertiser on TDL.)
A confession: I never really understood Bejeweled. Sure, I could change gems and some would vanish, but the strategy ended there. Befruited is a similar type of game, but there's something about the sliding of the rows and columns in Befruited that makes it easier, at least for me, to play the game.
It's a straightforward match-three game. And as a bonus, for some odd reason, if you look at the fruits long enough, they take on a strange 3-D quality. If you like Bejeweled (even while secretly not knowing what you're doing) you'll like Befruited as well.
Here's a look: