The real news in the latest marketshare numbers

When the June Net Applications Marketshare report was released, there was a great deal of discussion in the Apple World about the Mac approaching 8% of operating system share in the world. That wasn't the real news though.

Windows was at #1 with 90.89%, Mac in second with 7.94%, and Linux in third with a surprisingly low .8% Look at number four though. In just one year on the market, the iPhone accounted for .16% of marketshare according to Net Applications measurements. (Net Applications' methods are another discussion, but let's say relatively speaking these numbers are accurate) The iPhone OS, following the 3G phone launch could easily become the third most popular operating system by this time next year, if not sooner.

Let's not forget the other part of WWDC...

iPhone this, iPhone that. As the WWDC keynote approaches, the chatter is ratcheted up even further abouth the new iPhone, and its slew of features/software.

But let's not forget, WWDC existed long before the iPhone. First and foremost, it is a conference for OS X developers. We might just be looking at a situation in which Steve sneaks something under the radar regarding Mac development, while everyone is worked up in an iPhone frenzy. We already know how the iPhone story ends: Bigger storage, gps, and probably video conferencing. So where could the surprise come from next Monday? How about a new API making it easier to run Windows apps natively under OS X? Maybe the announcement of a similar self-service Apple store independent OS X developers? Maybe some new xCode tricks making development for the Mac and the iPhone simultaneously a cake walk?

Again, even we've speculated on possible hardware announcements like newer MacBooks, or the introduction of a tablet, but it could be a quiet, under-the-radar development tweak that has the greatest long-lasting effect on Apple marketshare and stock price in the long-term.

(And don't forget, we'll have live video coverage of the keynote announcements beginning at noon ET / 9AM PT.)