TDL Live Halloween Special

Yes, it's time for our weekly look at Apple news and rumors from around the Apple world. And, it's also time to get a little spooky with our Halloween Special. What makes it special? Pumpkins. And smoke. Lots of smoke. Enjoy:

Thank You Microsoft: Netflix Comes To The Mac

I was just about to cancel my Netflix account. After all, why should I pay the same price as those using Windows computers, who are able to watch movies streaming instantly?

In another sign of the crazy times we're living in, Apple users have Microsoft to thank for making Netflix streaming on the Mac possible. Netflix will be using Microsoft's Silverlight to bring their streaming titles to the Mac. Why Silverlight? Well, one of the reasons the launch of these titles on the Mac has been delayed has been the requirements from studios to ensure copy protection of the content. On Windows computers, Windows Media Player provides an adequate level of DRM to satisfy content producers. Since Windows Media Player hasn't been updated for the Mac in years, Silverlight became the next best option. Since Silverlight is cross-platform, it will be interesting to see if all Netflix streaming is deployed via Silverlight in the future.

If it isn't already obvious, Apple's own QuickTime has stellar video quality, but lacks DRM options for third parties like Netflix. If nothing else, this may make Apple consider a subscription plan more in line with Netflix price offerings. A small portion of the Netflix catalog is currently available on any platform, but within 8-12 months, we could see some interesting competition between Netflix and Apple's own rental options.

Run! It's another box to attach to the TV!

Today Netflix announced along with Roku a new streaming video box. The new product is $100 and allows Netflix subscribers with a $9/mo plan or higher, to watch streaming films instantaneously on their TV.

Advantages:
Instant start.
Cheaper than Apple TV
More titles

Dis-advantages:
Not HD (not yet, at least)
Requires Netflix subscription
Collection might be more quantity than quality

I say enough already. We may soon long for the days of one standard format: the DVD. While competition is generally a good thing, the streaming video / digital video marketplace is far too young for the types of battles that are taking place. Apple TV offers a smaller catalog than the new device, but focuses on newer releases. Roku doesn't do HD streaming. None of the movies are cross compatible from these two services, or other video boxes. Look at how the digital music scene exploded after the adoption of mp3 (and the associated piracy.) There are far too many restrictions, and far too few differences between the different set-top boxes to choose a clear winner. No solution is perfect, and unless the studios and tech companies can come up with a agreed-upon rental/purchase format, or at the very least, give all set-top box manufacturers the same rights, with blanket coverage of studio libraries for rental/viewing. Until then, this will continue to be one lucrative market with profit potential than return.