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Entries in Apple (351)

Sunday
May252008

Apple's "Mighty Mouse" in Violation of Trademark? Man & Machine, Inc. v. Apple and CBS Corp.

            Whether you know the name from the adorably small yet “Mighty Mouse” who took over kid’s television screens every weekend morning in the forties or you recognize the name from the powerful mouse that graces so many Apple user’s desks, the name “Mighty Mouse” has been fighting a battle all it’s own this past week.  Man & Machine Inc., which is a Maryland based company who manufactures water-resistant and hygienic keyboards and mice for medical and industrial environments, sued both Apple and CBS CORP. for trademark infringement.  M&M claims that while both their company and CBS hold trademark applications for the name, CBS’s use of the name does not cover such goods as computer products and therefore, if they licensed the name to Apple, it would be in violation of the trademark. 

            It seems to me that even if Man & Machine Inc. used the name for computer products before Apple (which they claim is true), the use of the name is for completely different niches in the computing world.  M&M’s water-resistant, hygienic, and may I also say “wired” mouse design of “Mighty Mouse” is advertised and promoted specifically for medical and industrial use, differing with Apple’s design for a sleek and powerful mouse used mostly for home and office use.  Most consumers who would be in the market for Apple’s Mighty Mouse would not, upon seeing M&M’s “Mighty Mouse,” change their mind about their purchase considering the different applications and niches for the product. 

            Man & Machine, Inc. is seeking money damages and a Court issued order, which will block Apple’s use of the name.  A hearing date has not yet been set. 

            

Thursday
May222008

Root Access 16.2 Three Reasons TO Work At The Genius Bar

Don't throw away those resumes for the Genius Bar just yet! Yesterday our resident genius gave you the top three reasons to NOT work at the Apple Genius Bar. Well today Jamie's back with the three reasons you'll want to work at the Genius Bar.

Thursday
May222008

xSlimmer Review By theilife.com

Note: The following review is from Matt Dodd at theilife.com . Look for guest posts from theilife periodically. The first review is Xslimmer from LateNiteSoft.


The Xslimmer Main Interface
When Steve Jobs announced the transition to Intel Processors at WWDC in 2005, the Universal Binary was born. Applications that were Universal Binary were natively compatible with both Intel and PowerPC architectures, and any application that wasn’t Universal Binary could be translated on the fly using Rosetta (like Classic; for Mac OS 9) on the new Intel architecture. So depending on the complexity of the application, by being a Universal Binary, the file size is increased; hence the nickname of ‘Fat Binaries’- a term left over from Apple’s transition from 68K to PowerPC.

Xslimmer is an application that scans through the code of your Universal Binary applications and determines, based on your computers architecture (be it Intel or PowerPC), what is unnecessary, and removing it. The unnecessary code Xslimmer removes would otherwise do nothing but take up space on your computer! By going through all your applications and removing the Universal Binary code, you will start seeing a significant amount of space coming back. For example:


Logic Pro 8: 335MB
Slimmed to: 95MB
Garage Band 3: 179MB
Slimmed to: 60MB

However, Xslimmer does more than just removing the unnecessary binary code- it can also remove unnecessary languages. Applications like Adium can have up to 20 differnt languages bundled within. This takes your applications on a strict diet- and for someone who has upwards of 300 applications, the difference can be very noticeable- especially if space is tight.

Xslimmer makes the process amazingly simple. When you launch it, you simply drag the application (or applications) you would like to slim down and it begins to analyze the amount of space it can save. When you are ready to slim your list of applications, simply press the “Slim!” button in the lower right hand corner; and wait while Xslimmer does the work for you.

Xslimmer can, however disrupt some applications and make them potentially unusable. However, the Xslimmer developers have created and maintain a blacklist of known applications that are effected by slimming. If you end up slimming an application that isn’t on the blacklist, you can simply report the application and reinstall it, which is why you should always back up your computer before slimming your applications (and is generally a good practice)! Or you can use Xslimmers built in backup system that will let you restore an application that you suspect has been damaged by Xslimmer.

i i i i (4/5)
Xslimmer is a very powerful application that will help you save space. Its simplistic design makes it easy to use and a must have for anyone wanting to free up every last megabyte on their hard drive. Xslimmer has recieved 4/5 i’s from theiLife.com; and is worth the $12.95.

Thank you to the Xslimmer team for letting theiLife.com staff try out Xslimmer for free!

Wednesday
May212008

The New Napster: What You Need To Know

Not content with their subscription service, (although maybe that's what they really want to you to get.. more in a moment) Napster has announced it's own music download service. And, get this... individual tracks are $.99 with most albums being $9.99 Here's the skinny:

Pros:
Library of 6 million songs
Great sounding / quick previews
Previews automatically go into the next track, allowing you yo easily preview the entire album.
iPod Compatible, and great sounding DRM-free 256 kbps MP3's.

But it's certainly not all good..

Cons:
Not Safari compatible
Doesn't interface with iTunes like the Amazon store
The interface feels cluttered.

But probably the most bothersome part to me, and the most Windows-ish feature for those of us who try to avoid such things, is the signup process.

Here's a look at the first page:




Seems harmless enough: Enter a username and password, and continue to the next page:


Notice anything odd? The only two account preferences are for the two types of subscription services, which are only nominally Mac compatible. (these songs won't play on the iPod, for example.) So now what do you do? The only two options are streaming accounts. but if you back out of this screen, and return to the main interface, you'll discover that you're now a "Light" member.

It feels slimy to only have two streaming options to choose from, essentially cancel out of that screen, only to discover you now have an account anyhow.

The selection and sound quality are great, but like most iTunes competitors, the user experience is sorely lacking. This store is definitely a distant third to iTunes and Amazon, and all the songs in the world can't make up for that.

Wednesday
May212008

Root Access 16.1 Three Reasons to NOT Work At The Genius Bar

So you want to work at the Genius Bar at the Apple Store? Not so fast... Our resident former genius gives us his top three reasons to NOT work at the Genius Bar. Don't get too flustered though: Jamie will be back with the top three reasons TO work at the store later this week. Enjoy: